Promote team sports & spread team spirit. In addition, a strong connection to the Hohenlohe region. Rudi Sprügel, the founder of JAKO AG, still lives these core values today. The Rudi Sprügel Foundation is committed to promoting sport, especially football, and youth work.

Rudi Sprügel
Born and raised in Hohenlohe. Started in 1989 with the idea of optimally equipping all clubs between the Jagst and Kocher rivers with sports articles. Rudi Sprügel has not only laid the foundation for a successful family business. He is a team player at heart and stands for down-to-earth, value-oriented entrepreneurship. At the same time, Rudi sees his success as an obligation to be socially committed and to pass on the sporting spirit to the next generation.